In China, a new trend has emerged where individuals are leasing their faces for use in AI-generated advertisements, games, and television series. This innovative model operates similarly to a stock photo service, with compensation varying between $15 and $700, contingent upon the specific platform and the licensing agreements in place. The demand for such services is surging, particularly with the rise of microdramas—short, vertical series tailored for mobile viewing. Clients have the ability to choose candidates based on criteria such as gender, age, and physical appearance, while AI technology takes care of generating their facial expressions, movements, attire, and backgrounds. Remarkably, no prior acting experience is necessary for participants. Camille Yan, the chief marketing officer at ActID, highlighted the industry's need for not only attractive faces for leading roles but also unique ones, including older individuals, to diversify the offerings. In the first quarter of 2026 alone, approximately 128,000 microdramas were produced in China, with over 95% of them incorporating AI technology. Would you consider leasing your face to AI? Yes, if the compensation was appealing. No, I prefer not to be part of AI content.
Informational material. 18+.