VK Tech has unveiled its new service, VK AI Researcher, designed to automate marketing research processes. Built on the VK AI Space platform, this innovative tool addresses critical challenges in product and marketing analytics, such as mapping customer motivations, identifying hidden purchase barriers, and forecasting audience life cycles. The introduction of VK AI Researcher significantly reduces the time needed for marketing research, condensing the process to just a few working days.
This service aids businesses in discovering new market niches and refining their understanding of target audiences. Segments generated by VK AI Researcher can seamlessly be exported to the VK Advertising cabinet for use in advertising campaigns. By leveraging generative AI and big data analytics, the tool analyzes a wide range of signals, drawing from anonymized data about the online audience in Russia, including socio-demographic characteristics, interests, behavioral patterns, lifestyles, values, and consumer motivations.
The implementation of VK AI Researcher on the VK AI Space platform merges deep data expertise with the flexibility of agency technologies. This environment facilitates smooth access to large language models and automates complex analytical scenarios, allowing VK AI Researcher to operate independently. The service autonomously interprets business requests and transforms raw data into actionable strategies.
According to Roman Styatugin, head of AI at VK Tech, the Russian generative AI market is projected to grow fivefold by 2025, indicating a strong demand for tools that enhance decision-making processes. "VK AI Researcher integrates the research function into this shift, enabling companies to acquire market insights within days rather than months, thereby informing strategic decisions with up-to-date information. This capacity allows for the identification of consistent patterns in data and the generation of relevant analytical insights, creating an environment where artificial intelligence becomes a true partner for researchers," he stated.
The first client to utilize VK AI Researcher is Aqua Holding, which is employing the service to validate product hypotheses. This approach is expected to improve the economics of product launches by directing resources towards products with confirmed potential. "Speed in testing product ideas is crucial for us. I am confident that our pilot project with VK Tech will expedite the introduction of new products and ensure the selection of the best solutions without incurring additional costs, significantly reducing time to market," said Svyatoslav Vilk, CEO of Aqua Holding.
VK AI Researcher represents a significant advancement in marketing research automation, setting a new standard for efficiency in the industry. This innovation positions VK Tech competitively in the market, providing businesses with the tools they need to make informed decisions quickly and effectively.
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