Samsung Electronics is set to significantly ramp up its production of mobile devices, with plans to release an impressive 800 million units equipped with the Google Gemini AI assistant this year. This marks a dramatic increase from the approximately 400 million devices launched in the previous year, according to a company executive. Tae-moon Roh, one of the newly appointed co-CEOs of Samsung, emphasized the company's ambition to integrate AI capabilities across all its products and services as swiftly as possible.
The introduction of the latest version of Google Gemini in November last year has positioned the platform as a leader in its field, prompting competitors like OpenAI to intensify efforts to enhance their offerings, such as the recent release of ChatGPT 5.2. Roh believes that consumer awareness of the Galaxy AI's capabilities has surged from 30% to 80% in just one year, suggesting a growing appetite for AI features among users. Despite current limitations, Samsung anticipates that the use of AI technologies will expand significantly over the next six to twelve months, particularly in areas such as information retrieval, content editing, and summarization.
While Samsung's push for AI integration is expected to boost its market position, the company has also acknowledged challenges posed by rising memory prices and supply shortages, which could impact profits in its mobile division. Analysts predict that these factors may lead to a decline in smartphone sales this year, despite Samsung's efforts to manage price increases with its partners.
The company continues to dominate the foldable smartphone market, controlling about two-thirds of it, but faces pressure from competitors. Samsung is determined to maintain its market leadership not just in mobile phones, but also in television and home appliance sectors, as it seeks to outpace rivals like Apple.
This ambitious strategy indicates a potential shake-up in the market, as Samsung aims to solidify its AI capabilities, which could influence competitors' approaches and consumer preferences in the tech landscape.
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