Hackathons present a unique opportunity for innovation, bringing together developers to create groundbreaking solutions in just 48 hours. Imagine a scenario where 100 developers, unfamiliar with one another, collaborate to present a transformative product to industry leaders. This is the essence of hackathons, where creativity meets competition.
In a bid to streamline the process of organizing such IT competitions, we have compiled an extensive guide based on our experience with numerous events hosted on our platform. With decades of experience, we have observed the success of hundreds of teams and thousands of innovative solutions. Our guide encompasses all aspects of hackathon organization, from choosing the right format to securing sponsors, saving organizers months of trial and error.
The benefits of hackathons extend far beyond coding competitions. They serve as a testing ground for new technologies, offering companies a chance to explore practical applications in real-world scenarios. For instance, Ozon Tech's E-CUP event in 2024 aimed to enhance its marketplace user experience by addressing two business challenges: product matching and moderation of listings for compliance. The event yielded 209 solutions, paving the way for future technological advancements.
The following year, E-CUP expanded significantly, featuring a prize pool of 7.2 million rubles and participation from nearly 3,000 individuals. Teams tackled three complex tasks, including logistics optimization and quality control of products. As a result, nine teams emerged victorious, showcasing actionable solutions that could be adapted for real implementation.
Another example of hackathons driving innovation is the Kokoc Hackathon, where participants were tasked with developing a fan platform for a sports club and a machine learning recommendation system. The event resulted in 40 viable solutions that will contribute to the company’s digital products.
Organizers benefit immensely from these events, as they gain practical solutions, a variety of approaches to the same problem, and valuable datasets. Hackathons also facilitate networking opportunities, allowing companies to connect with potential partners and startups seeking growth.
For instance, the "TurboHackathon" hosted by Inter RAO brought together technology teams to address real challenges in energy digitalization. Participants worked on optimizing various processes, leading to the selection of projects for pilot implementation within the company.
Moreover, hackathons enhance a company's IT branding and community engagement. Events like the True Tech series by MTS have grown exponentially, attracting over 14,000 participants in 2025 and generating significant public interest. Such competitions not only promote corporate culture but also solidify a company's position as a leader in technology innovation.
As the landscape of hackathons continues to evolve, they serve as a crucial tool for companies looking to advance their technological capabilities and strengthen their market presence. For competitors, the surge in hackathon popularity signifies the need to innovate and collaborate effectively to stay ahead in a rapidly changing industry.
Informational material. 18+.
