OpenAI is set to launch an advertising feature in ChatGPT, allowing users without a paid subscription to see ads while generating images. This new format will begin testing in the United States later this month. According to the company, advertisements will appear directly below the progress indicator during the image creation process, ensuring they remain distinct from the generated images. Currently, ChatGPT boasts around 1.2 billion weekly users, and this initiative aims to provide an additional monetization avenue for the service, particularly for those who do not subscribe to the paid version. The initial phase will focus exclusively on image generation, and OpenAI assures that the ads will not relate to the content users are creating. Additionally, the company has emphasized that these advertisements will not interfere with ChatGPT's responses, maintaining a clear separation from the main content of the service. OpenAI is collaborating with partners like DoubleVerify and Integral Ad Science to develop mechanisms that will help ensure ads do not appear during discussions on sensitive, personal, or delicate topics. Independent partners will evaluate adherence to advertising safety standards in a controlled environment without access to users' private conversations. Alongside this advertising rollout, OpenAI will enhance tools for measuring advertising campaign effectiveness. The firm is partnering with platforms such as AppsFlyer, Triple Whale, Adjust, Kochava, and Branch to track users' interactions with ads, including website visits and purchases. The first tests of this new advertising format will involve a limited selection of advertisers and are expected to commence later in October. This move signals a significant shift in OpenAI's approach to monetization, potentially influencing competitors to explore similar strategies in the rapidly evolving AI landscape.
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