Hisense made a significant splash at IFA 2026 in Berlin, showcasing a wide array of innovative products ranging from televisions and projectors to refrigerators, ovens, and washing machines equipped with advanced screens and smart features. The focal point of their exhibit was the next-generation display technology and the ongoing evolution of home appliances into a comprehensive AI ecosystem.
One of the standout products was the flagship 116-inch TV, featuring an upgraded RGB MiniLED backlight system. This new approach uses an additional blue pixel alongside the traditional red, green, and blue, allowing for an impressive color gamut that covers up to 110% of the BT.2020 color space. Dubbed Chromagic 2.0, this system delivers peak brightness of 10,000 nits, with image processing managed by the Hi-View AI Engine RGB.
Following the flagship model, the RGB MiniLED technology has been integrated into more affordable series like the UR9S and UR8S, which range in sizes from 55 to 100 inches and support refresh rates of up to 180 Hz, catering especially to gaming enthusiasts. Both series boast anti-glare coatings and sound systems developed in collaboration with Devialet.
In addition to the televisions, Hisense also introduced a massive 163-inch MicroLED television that promises a 100% coverage of the BT.2020 color space and the same peak brightness of 10,000 nits. A unique feature of this model is its ability to convert standard 2D content into 3D in real time without the need for specialized content or internet connectivity.
Another highlight was the introduction of Dolby Vision 2, the latest HDR standard, which aims to enhance dynamic image processing for a more refined viewing experience.
In the projector category, Hisense unveiled the XR10, a flagship model in their laser projector lineup. Featuring a TriChroma three-color laser light source, it can project images up to 300 inches with a brightness of 6,000 ANSI lumens. The device also supports Dolby Vision and IMAX Enhanced standards.
The company also displayed the C3 series of home projectors, which includes models capable of reproducing 4K images, with brightness levels varying from 3,000 to 4,000 ANSI lumens, depending on the version. All models utilize the TriChroma light source and offer various advanced features, including optical zoom and AI-based image adjustments.
Hisense is also making strides in the computer monitor market, showcasing their first RGB MiniLED monitor, designed for accurate color representation with 2,304 local dimming zones. This monitor is targeted towards professionals who require precise color accuracy.
Additionally, a monitor capable of displaying stereoscopic 3D images without glasses was presented, employing eye-tracking technology to create a three-dimensional effect.
The home appliance segment featured a focus on smart technology, with Hisense's new flagship refrigerators boasting a 21-inch Smart Screen that acts as a control hub for kitchen management. These refrigerators are equipped with cameras for food recognition and advanced cooling technologies, enabling them to monitor product freshness and suggest recipes based on available ingredients.
Overall, Hisense's presentation at IFA 2026 reflects a strategic push towards integrating advanced display technology and smart functionalities into everyday appliances. This evolution marks a significant step in enhancing user experiences and sets a competitive tone in the electronics market, urging rivals to innovate and adapt in response to these advancements.
Informational material. 18+.
