OpenAI has begun testing advertising within ChatGPT, targeting users on its free plan and the budget-friendly Go subscription, which costs approximately $8 per month. Users on higher-tier plans, such as Plus, Pro, Business, Enterprise, and Education, will not be exposed to these advertisements. The company assures that the introduction of ads will not impact the quality of responses users receive from ChatGPT. Furthermore, user conversations will remain confidential, with advertisers not gaining access to personal data. Advertisements will be clearly labeled as "sponsored" and will be displayed separately from the main responses. They may be tailored based on the conversation topic or previous interactions with ads. Users will have control over their advertising experience, including the ability to view ad history, delete ads, customize preferences, and hide specific advertisements while also being informed about why certain ads were presented to them. Notably, ads will not be shown to individuals under the age of 18 and will not appear alongside sensitive topics, such as health or politics. This move into advertising could significantly alter the market dynamics for AI chat services, presenting both opportunities and challenges for competitors in the field.
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