OpenAI has officially announced the testing of advertisement displays on its ChatGPT platform in the United States. These ads will appear as specially marked links beneath the chatbot's responses, with the company emphasizing that the advertisements will not influence the answers provided by ChatGPT. Currently, only adult users of the free version and subscribers of the basic Go plan, priced at $8 per month, will see these advertisements. In contrast, users with Plus, Pro, Business, Enterprise, and Education subscriptions will be exempt from seeing ads, meaning they will need to pay at least $20 monthly to avoid them. Alternatively, free users can opt out of seeing ads by agreeing to receive a reduced number of free messages each day, while Go subscribers do not have this option. Users will have the ability to close ads, provide feedback, disable ad personalization, and remove their advertising profile data. Advertisers will only receive aggregated data regarding ad views and clicks, without access to personal information or chat logs. Notably, advertisements will not be shown to underage users and will also be absent from chats focused on sensitive topics such as physical and mental health or politics. The ad feature is still in the testing phase, meaning not all users will see it immediately. Earlier, Anthropic, a key competitor of OpenAI, mocked the decision to introduce ads in AI conversations and promised that its chatbot, Claude, would never feature advertising. This move into advertising may reshape the market, prompting competitors to reconsider their strategies in the AI chatbot space.
Informational material. 18+.
