During Paris Couture Week, French designer Alexis Mabille unveiled a fresh collection at the Lido cinema, but rather than showcasing live models, the audience witnessed an AI-generated fashion show produced in partnership with the Glor'IA studio. The collection was introduced through digital recreations of actual models. Audience reactions were varied; while some found the realism captivating, others were unsettled by the uncanny valley effect, noting the awkward movements of the digital models and the peculiar gaze of virtual attendees looking in different directions. Fashion critic Amy Odell raised a thought-provoking question about whether garments produced without human hands can truly qualify as couture, given that one of the key characteristics of couture is its exceptional craftsmanship. It’s worth mentioning that the dresses have yet to be physically created, and the brand has not provided any information regarding orders, making it challenging to evaluate the success of this innovative approach.
Informational material. 18+.
